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Understanding followers' stickiness to digital influencers: The effect of psychological responses.

Lixia HuQingfei MinShengnan HanZhiyong Liu
Published in: Int. J. Inf. Manag. (2020)
Keyphrases
  • positive effects
  • social networks
  • digital libraries
  • social media
  • digital media
  • future development
  • deeper understanding
  • human decision making