Between app efficiency and user wellbeing: a cluster analysis on consumer types and continuance usage of food delivery app.
Thu Thi TrinhXuan Tai MaiPublished in: ICRMAT (2022)
Keyphrases
- cluster analysis
- user experience
- categorical data
- data clustering
- hierarchical latent class models
- mobile applications
- clustering method
- user ratings
- data mining
- clustering algorithm
- k means
- data analysis
- factor analysis
- end users
- data mining techniques
- user interface
- fuzzy clustering
- cluster validity
- unsupervised learning
- recommender systems
- user interaction
- clustering analysis
- collaborative filtering
- fuzzy c means
- training data
- machine learning