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Toward an Integrative Framework for Online Consumer Behavior Research: A Meta-Analysis Approach.

Khawaja Asjad SaeedYujong HwangMun Yong Yi
Published in: J. Organ. End User Comput. (2003)
Keyphrases
  • data mining techniques
  • meta analysis
  • data mining
  • consumer behavior
  • website
  • data sets