Data Mining of CRM Knowledge Bases for Effective Market Segmentation: A Conceptual Framework.
Jounghae BangNikhilesh DholakiaLutz HamelRuby Roy DholakiaPublished in: ICEIS (2) (2004)
Keyphrases
- conceptual framework
- data mining
- knowledge base
- image segmentation
- customer relationship management
- data mining applications
- knowledge acquisition
- level set
- segmentation algorithm
- association rules
- segmentation method
- knowledge based systems
- data mining techniques
- agent negotiation
- database
- sharing platform
- data mining methods
- technological innovation
- knowledge discovery
- relational databases
- expert systems
- machine learning
- databases
- domain knowledge
- theoretical framework
- prior knowledge
- data analysis
- business models
- data mining technology
- real world
- data sets