An investigation of perceived value dimensions: implications for mobile marketing research.
Lijuan HuangJian MouKai S. KoongYueping DuPublished in: Int. J. Mob. Commun. (2019)
Keyphrases
- mobile devices
- data collection
- mobile phone
- mobile learning
- mobile environments
- mobile computing
- social sciences
- intelligent mobile
- structural equation modeling
- mobile communication
- handheld devices
- mobile networks
- m learning
- mobile applications
- context aware
- mobile technologies
- mobile users
- user satisfaction
- higher education
- computer science
- multiple dimensions
- artificial intelligence