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Customer Preferences for Online Games: A Conjoint Analysis Approach with Market Segmentation.

Rogel Angelo RebualosYogi Tri PrasetyoIrene Dyah AyuwatiSatria Fadil Persada
Published in: ICSEB (2022)
Keyphrases
  • online game
  • customer preferences
  • online gaming
  • multi player
  • resource allocation
  • multi attribute
  • educational games
  • virtual communities