Using Social Psychology to Motivate Contributions to Online Communities.
Kimberly S. LingGerard BeenenPamela J. LudfordXiaoqing WangKlarissa ChangXin LiDan CosleyDan FrankowskiLoren G. TerveenAl Mamunur RashidPaul ResnickRobert E. KrautPublished in: J. Comput. Mediat. Commun. (2005)