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Dynamic Pay-Per-Action Mechanisms and Applications to Online Advertising.
Hamid Nazerzadeh
Amin Saberi
Rakesh Vohra
Published in:
Oper. Res. (2013)
Keyphrases
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online advertising
user behavior
behavioral targeting
long tail
user experience
display advertising
advertising campaigns
dynamic environments
sponsored search
information retrieval
expert systems
human actions
internet advertising