Retail business analytics: Customer visit segmentation using market basket data.
Anastasia GrivaCleopatra BardakiKaterina PramatariDimitris PapakiriakopoulosPublished in: Expert Syst. Appl. (2018)
Keyphrases
- market basket data
- business analytics
- association rules
- business intelligence
- transaction data
- supply chain
- electronic commerce
- information technology
- data sets
- association rule mining
- data streams
- data mining applications
- data analysis
- end users
- competitive advantage
- customer satisfaction
- website
- social networks
- market basket analysis
- data mining