Business intelligence ability to enhance organizational performance and performance evaluation capabilities by improving data mining systems for competitive advantage.
Jianwen WangAbdullah Hisam OmarFahad M. AlotaibiYousef Ibrahim DaradkehSara A. AlthubitiPublished in: Inf. Process. Manag. (2022)
Keyphrases
- competitive advantage
- data mining systems
- customer relationship management
- business intelligence
- business information
- knowledge management
- strategic alignment
- business analytics
- data mining
- business processes
- data mining applications
- data warehousing
- data mining techniques
- decision making
- data mining methods
- service quality
- competitive environment
- fraud detection
- human capital
- database
- case study
- data mining algorithms
- data integration
- knowledge discovery
- object oriented
- end users
- data analysis
- e learning
- data warehouse
- software engineering