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Reputational intelligence: innovating brand management through social media data.

Ana-María Casado-MolinaCélia Maria Quitério RamosMaría-Mercedes Rojas-de-GraciaJosé Ignacio Peláez Sánchez
Published in: Ind. Manag. Data Syst. (2020)
Keyphrases
  • social media data
  • social media
  • massive amounts
  • data management
  • social networks
  • knowledge management
  • information retrieval
  • data fusion