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Towards an Understanding of Farmers' Mobile Technology Adoption: A Comparison of Adoption and Continuance Intentions.
Grace Fox
John Mooney
Pierangelo Rosati
Victoria Paulsson
Theo Lynn
Published in:
AMCIS (2018)
Keyphrases
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technology adoption
factors that influence
factors influencing
innovation diffusion theory
perceived usefulness
individual level
social influence
small businesses
mobile devices
mobile phone
mobile learning
social networks
mobile users
computer self efficacy