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Relational click prediction for sponsored search.
Chenyan Xiong
Taifeng Wang
Wenkui Ding
Yidong Shen
Tie-Yan Liu
Published in:
WSDM (2012)
Keyphrases
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click prediction
sponsored search
web search
search engine
search advertising
relational databases
online advertising
additional features
natural language processing
click through rate
search algorithm
web search engines
product search
metadata