Predicting Potential Customers in Direct Marketing Using Uplift Modelling and Advanced Machine Learning.
Nuwinda KodikaraGolnaz ShahtahmassebiPublished in: ICCA (2023)
Keyphrases
- direct marketing
- potential customers
- machine learning
- data mining
- marketing strategies
- website
- database marketing
- data mining applications
- ultimate goal
- database technology
- artificial intelligence
- knowledge discovery
- data processing
- information extraction
- learning systems
- database applications
- database
- preprocessing
- decision trees
- web services
- databases