An empirical study of mobile commerce in insurance industry: Task-technology fit and individual differences.
Ching-Chang LeeHsing Kenneth ChengHui-Hsin ChengPublished in: Decis. Support Syst. (2007)
Keyphrases
- individual differences
- mobile commerce
- online shopping
- mobile devices
- electronic commerce
- cognitive load
- working memory
- learning outcomes
- mobile users
- customer satisfaction
- security requirements
- mobile services
- case study
- mobile technologies
- service quality
- personal information
- user centric
- information systems
- theory of reasoned action