The Adoption of the Web as a Marketing Tool by Regional Tourism Associations (RTAs) in Australia.
Lois BurgessJoan CooperCarole AlcockPublished in: ACIS (2001)
Keyphrases
- website
- tourism industry
- mobile payment
- web users
- web applications
- united states
- database interface
- web pages
- association rules
- social media
- information sources
- web documents
- user generated content
- data mining
- linked data
- web data
- search engine marketing
- web environment
- long term
- web mining
- electronic commerce
- web content
- information technology
- web resources
- link analysis
- web technologies
- semantic web
- economic development
- customer behavior
- e government
- e learning
- knowledge discovery
- information systems