Auctions with Revenue Guarantees for Sponsored Search.
Zoë AbramsArpita GhoshPublished in: WINE (2007)
Keyphrases
- sponsored search
- sponsored search auctions
- budget constraints
- search engine
- online advertising
- contextual advertising
- click through rate
- click prediction
- computational advertising
- auction mechanisms
- user experience
- sponsored search advertising
- click models
- user behavior
- multi unit
- search behavior
- information retrieval
- display advertising
- mechanism design
- multi attribute
- bidding strategies
- web search engines
- web search
- digital libraries