Customer Relationship Management for the Web-Access Challenged: Inaccessibility of the Fortune 100 Business Web Sites.
Nicholas C. Romano Jr.Published in: HICSS (2002)
Keyphrases
- customer relationship management
- web access
- competitive advantage
- website
- web usage mining
- web logs
- web users
- log files
- access patterns
- business processes
- relationship management
- web mining
- sequential pattern mining
- marketing strategies
- user sessions
- data mining applications
- log data
- data mining
- knowledge management
- data mining technology
- service quality
- web pages
- web data
- business applications
- database
- call center
- user behavior
- web content
- data mining techniques
- data transfer
- web documents
- usage data
- preprocessing
- data analysis
- information systems
- pattern discovery