Customer Segmentation Using Multiple Instance Clustering and Purchasing Behaviors.
Ivett FuentesGonzalo NápolesLeticia ArcoKoen VanhoofPublished in: IWAIPR (2018)
Keyphrases
- multiple instance
- customer segmentation
- multiple instance learning
- data mining methods
- clustering analysis
- customer behavior
- clustering algorithm
- data mining
- real valued
- concept learning
- learning problems
- clustering method
- association rule mining
- relational learning
- behavior patterns
- k means
- customer relationship management
- semi supervised learning
- cluster analysis
- domain knowledge
- customer data
- unsupervised learning
- marketing strategies
- learning algorithm
- maximum margin
- data sets