Online learning from click data for sponsored search.
Massimiliano CiaramitaVanessa MurdockVassilis PlachourasPublished in: WWW (2008)
Keyphrases
- online learning
- click data
- sponsored search
- user clicks
- search engine
- web search
- click models
- click prediction
- user behavior
- online advertising
- query logs
- click behavior
- search behavior
- web search engines
- e learning
- log data
- search result
- user experience
- user queries
- information retrieval
- search logs
- search sessions
- user feedback
- search queries
- retrieval systems
- user interaction