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The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China.

Nuan LuoMingli ZhangWenhua Liu
Published in: Comput. Hum. Behav. (2015)
Keyphrases
  • social media
  • social media streams
  • brand image
  • data gathering
  • data mining
  • big data
  • online communities
  • content creation
  • software engineering
  • social web
  • social context