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The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China.
Nuan Luo
Mingli Zhang
Wenhua Liu
Published in:
Comput. Hum. Behav. (2015)
Keyphrases
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social media
social media streams
brand image
data gathering
data mining
big data
online communities
content creation
software engineering
social web
social context