Leveraging email marketing: Using the subject line to anticipate the open rate.

Paulo Morais Vera L. Miguéis Ivo Pereira

Published in: Expert Syst. Appl. (2022)

Keyphrases

email
mobile advertising
enron email
spam filtering
text mining
email messages
website
line segments
social media
data mining
decision making
long term
instant messaging
spam detection
electronic mail
feature selection
predictive modeling
communication tools
marketing strategies