Acculturation to the Global Culture as Moderator to Subjective Norm and Internet Adoption.

Reem Ayouby Anne-Marie Croteau

Published in: HICSS (2009)

Keyphrases

actual usage
technology adoption
subjective norm
perceived usefulness
cross cultural
perceived risk
mobile phone
usage patterns
user satisfaction
internet technology
factors that influence
user acceptance
e learning
web services
factors affecting