An empirical investigation of factors influencing the adoption of data mining tools.
Tony Cheng-Kui HuangChuang-Chun LiuDong-Cheng ChangPublished in: Int. J. Inf. Manag. (2012)
Keyphrases
- factors influencing
- data mining tools
- technology adoption
- factors affecting
- technology acceptance
- knowledge discovery
- data mining
- data mining techniques
- perceived usefulness
- data mining methods
- market basket analysis
- data mining applications
- information technology
- grounded theory
- data mining algorithms
- information systems
- knowledge discovery and data mining
- commercial data mining
- factors that influence
- nearest neighbor
- query processing
- data mining projects
- face recognition