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Pay-What-You-Want Pricing in the Digital Product Marketplace: A Feasible Alternative to Piracy Prevention?
Byung Cho Kim
So-Eun Park
Detmar W. Straub
Published in:
Inf. Syst. Res. (2022)
Keyphrases
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information goods
digital content
life cycle
product line
business models
pricing strategies
single product
profit maximizing