Co-op advertising models in manufacturer-retailer supply chains: A game theory approach.
Zhimin HuangSusan X. LiPublished in: Eur. J. Oper. Res. (2001)
Keyphrases
- supply chain
- game theory
- revenue sharing
- game theoretic
- supply chain management
- quantity discount
- cooperative
- profit sharing
- lead time
- resource allocation
- nash equilibrium
- multi agent systems
- decision making
- nash equilibria
- service level
- inventory management
- bullwhip effect
- inventory control
- mechanism design
- uncertain demand
- inventory policy
- fictitious play
- planning horizon
- imperfect information
- decision theory
- probabilistic model