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How Does Value Co-Creation Behavior Affect Destination Loyalty? A Role Switching Perspective.

Feng XuJuan TanLijun LuShuaishuai LiLingui Qin
Published in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
  • viewpoint
  • neural mechanisms
  • human behavior
  • affective states
  • behave differently
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  • shortest path
  • competitive advantage