Using Eye Tracking to Explore Consumers' Visual Behavior According to Their Shopping Motivation in Mobile Environments.
Yoonmin HwangKun Chang LeePublished in: Cyberpsychology Behav. Soc. Netw. (2017)
Keyphrases
- eye tracking
- mobile environments
- eye tracking data
- scan path
- visual search
- eye movements
- smooth pursuit
- online shopping
- eye fixations
- visual attention
- human computer interaction
- eye tracker
- gaze contingent
- cognitive style
- mobile users
- eye gaze
- gaze estimation
- mobile devices
- mobile applications
- computing environments
- visual features
- context aware
- eye movement data
- location based services
- mobile computing
- mobile agents
- usability studies
- eye tracking technology
- image sequences
- visual analysis
- mobile networks
- vision system
- user interface
- database systems