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How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love.
Chia-Lin Hsu
Mu-Chen Chen
Published in:
Comput. Hum. Behav. (2018)
Keyphrases
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consumer behavior
online consumer
purchase behavior
website
social media
activity recognition
daily life
data mining
activity patterns
electronic commerce
user experience
long term
human activities
behavior patterns
behavioral patterns
learning process
internet advertising
face to face interactions