Fuzzy multi-objective modeling of effectiveness and user experience in online advertising.
Jaroslaw JankowskiPrzemyslaw KazienkoJaroslaw WatróbskiAnna LewandowskaPawel ZiembaMagdalena ZioloPublished in: Expert Syst. Appl. (2016)
Keyphrases
- user experience
- online advertising
- multi objective
- user behavior
- end users
- user interaction
- evolutionary algorithm
- user engagement
- mobile applications
- multi objective optimization
- user studies
- fuzzy sets
- information access
- behavioral targeting
- display advertising
- user interface
- website
- emerging technologies
- sponsored search
- long tail
- objective function
- multiple objectives
- nsga ii
- interface design
- user satisfaction
- search advertising
- advertising campaigns