The post-purchase communication strategies for supporting online impulse buying.
Chia-Chi ChangAi-Hua TsengPublished in: Comput. Hum. Behav. (2014)
Keyphrases
- instant messaging
- online learning
- communication tools
- text messaging
- online communication
- real time
- communication systems
- optimal strategy
- decision support
- e learning
- neural network
- communication networks
- online communities
- search strategies
- decision process
- communication technologies
- electronic commerce
- online stores
- purchase behavior
- online retailers