Service quality, brand image and price fairness impact on the customer satisfaction and loyalty.
Chi-Chuan WuShu-Hsien LiaoYin-Ju ChenWei-Lun HsuPublished in: IEEM (2011)
Keyphrases
- customer satisfaction
- service quality
- brand image
- online shopping
- electronic commerce
- service providers
- customer service
- user satisfaction
- information systems
- competitive advantage
- product design
- call center
- marketing strategies
- competitive environment
- internet banking
- customer data
- incident management
- customer retention
- data mining
- customer support
- negative impact
- customer loyalty
- user interface