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The Effects of Parasocial Relationships in the Adoption of Mobile Commerce Application: A Conceptual Model.

Deqiang XinJianqi MaoMin Liu
Published in: ICEE (2010)
Keyphrases
  • conceptual model
  • mobile commerce
  • data warehouse
  • data model
  • high level
  • electronic commerce
  • conceptual data model
  • conceptual models
  • databases
  • mobile devices
  • text mining
  • online shopping