Introduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack.
Petri ParvinenMaurits KapteinEssi PöyryJuho HamariPublished in: HICSS (2017)
Keyphrases
- data sets
- data analysis
- data points
- raw data
- original data
- high quality
- data structure
- image data
- big data
- data processing
- case study
- spatial data
- database
- computer systems
- historical data
- data mining applications
- credit card
- data quality
- electronic commerce
- data mining techniques
- data warehouse
- small number
- data sources
- social media
- xml documents