Do multinationals standardise or localise? The cross-cultural dimensionality of product-based Web sites.
Shintaro OkazakiPublished in: Internet Res. (2004)
Keyphrases
- cross cultural
- website
- dimensionality reduction
- high dimensional
- product descriptions
- virtual teams
- web pages
- life cycle
- feature space
- feature selection
- potential customers
- cultural differences
- product design
- online stores
- language proficiency
- neural network
- intrinsic dimensionality
- high dimensional spaces
- production planning
- web browser
- high dimensionality
- web usage mining
- click stream