Empirical Analysis of Search Advertising Strategies.

Bhanu Chandra Vattikonda Vacha Dave Saikat Guha Alex C. Snoeren

Published in: Internet Measurement Conference (2015)

Keyphrases

empirical analysis
search advertising
theoretical analysis
empirical studies
listed companies
information retrieval
search engine
data analysis
user interaction
user behavior
online advertising
click prediction
advertising campaigns