Data mining application for customer segmentation based on loyalty: An iranian food industry case study.
Ali HajihaReza RadfarSamira Sarafi MalayeriPublished in: IEEM (2011)
Keyphrases
- databases
- customer segmentation
- customer relationship management
- case study
- data mining applications
- data mining methods
- data mining
- knowledge discovery
- competitive advantage
- knowledge management
- data mining techniques
- real world
- marketing strategies
- data mining technology
- data mining algorithms
- data analysis
- association rule mining algorithm
- data warehousing
- business processes
- customer data
- database systems
- business intelligence
- clustering method
- software engineering
- information technology