Understanding the effect of strategic business analytics on strategies for achieving competitive advantage: qualitative research on mobility and transportation sector.
Arvind BhisikarMeenakshi SharmaRajiv NagPublished in: Int. J. Bus. Process. Integr. Manag. (2022)
Keyphrases
- competitive advantage
- business analytics
- operational decisions
- knowledge management
- business strategy
- competitive environment
- business processes
- absorptive capacity
- case study
- business information
- business intelligence
- service quality
- decision making
- big data
- market share
- customer relationship management
- information technology
- emerging technologies
- decision support
- higher education
- databases
- database
- data mining