Strategic marketing planning for competitive advantage in electronic commerce.
George J. SiomkosAdam P. VrechopoulosPublished in: Int. J. Serv. Technol. Manag. (2002)
Keyphrases
- electronic commerce
- competitive advantage
- competitive environment
- service quality
- customer relationship management
- knowledge management
- market competition
- absorptive capacity
- business strategy
- tourism industry
- strategic advantage
- business processes
- resource based view
- business models
- business information
- customer satisfaction
- decision making
- online banking
- customer service
- small and medium sized enterprises
- decision support
- website
- data mining
- automated negotiation
- competitive intelligence
- real world
- business transactions
- mobile commerce
- electronic marketplaces
- electronic markets
- agent technology
- agent mediated
- case study
- web services
- information systems