B2C e-Commerce Consumer Decision-making Model Based on Perceived Benefit and Perceived Risk.
Siqing ShanFan HuaQinqin ZengPublished in: ICEE (2010)
Keyphrases
- perceived risk
- decision making
- negative impact
- perceived usefulness
- internet banking
- technology adoption
- structural equation modeling
- subjective norm
- data mining
- early stage
- factors that affect
- user acceptance
- attitudes toward
- positive effects
- factors that influence
- cross sectional
- influence diagrams
- information and communication technologies
- information systems