An empirical study of audience impressions of B2C web pages in Japan, China and the UK.
Jian HuKazuyuki ShimaRüdiger OehlmannJiamin ZhaoYasuhiro TakemuraKen-ichi MatsumotoPublished in: Electron. Commer. Res. Appl. (2004)
Keyphrases
- web pages
- website
- united kingdom
- hong kong
- web documents
- search engine
- web page classification
- web search
- web content
- electronic commerce
- data extraction
- banner ads
- web browser
- united states
- web users
- keywords
- link analysis
- web server
- social bookmarking
- web data
- data records
- link structure
- deep web
- service quality
- computer science education
- web search engines
- dynamic content
- hierarchical structure
- web logs
- textual content
- north america
- end users
- html pages
- web content mining