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Aligning IT Strategy with Business Strategy through the Balanced Scorecard in a Multinational Pharmaceutical Company.
Richard Bricknall
Gunilla Darrell
Hans Nilsson
Kalevi Pessi
Published in:
HICSS (2007)
Keyphrases
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business strategy
information systems
customer service
information technology
competitive environment
strategic decision making
competitive advantage
image registration
artificial intelligence
web services
business intelligence
business analytics
key performance indicators