Mobile social commerce: The booster for brand loyalty?

Jun-Jie Hew Voon-Hsien Lee Keng-Boon Ooi Binshan Lin

Published in: Comput. Hum. Behav. (2016)

Keyphrases

social commerce
business models
mobile phone
cloud computing
mobile devices
online shopping
social web
context aware
mobile applications
competitive advantage
business processes
customer satisfaction
potential customers
databases
information retrieval