Personalized Persuasion in Online Advertisements: A Case Study of a Micro-Funding Website.

Suleman Shahid Nicole Heise Sundas Zaman

Published in: INTERACT (3) (2017)

Keyphrases

website
website design
web pages
web content
online learning
internet users
web personalization
e learning
real time
case study
web navigation
information retrieval
online services
online resources
dynamic content
display advertising
user profiles
search engine
user oriented
online video