Impact of Customer's Social Value on Optimizing Referral Reward Programs.
Fenfen JiangShue MeiWeijun ZhongPublished in: J. Organ. Comput. Electron. Commer. (2020)
Keyphrases
- social interaction
- knowledge sharing
- social networks
- customer knowledge
- social networking
- social media
- reinforcement learning
- information systems
- computer programs
- customer satisfaction
- social dynamics
- data mining
- electronic commerce
- machine learning
- third party
- data sets
- online communities
- factors that influence
- social context
- socio technical
- individual level
- customer behavior