Exploring the effect of an enhanced e-commerce institutional mechanism on online shopping intention in the context of e-commerce poverty alleviation.
Feiyan HanBo LiPublished in: Inf. Technol. People (2021)
Keyphrases
- online shopping
- mobile commerce
- consumer behavior
- internet usage
- purchase intention
- online shoppers
- electronic commerce
- customer preferences
- product search
- service quality
- perceived risk
- higher education
- developing countries
- online retailers
- context dependent
- negative impact
- satisfaction degree
- shopping behavior
- web services