Exploring Social Influence on Customer Engagement: A Pilot Study on the Effects of Social Learning, Social Comparison, and Normative Influence.
Agnis StibeHarri Oinas-KukkonenTuomas LehtoPublished in: HICSS (2013)
Keyphrases
- social influence
- pilot study
- social learning
- social interaction
- social psychology
- social networks
- social influences
- social relationships
- learning processes
- social media
- network effects
- social dimensions
- influence propagation
- social intelligence
- online communities
- online social
- computer games
- learning community
- technology acceptance
- higher education