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A Practical Framework of Conversion Rate Prediction for Online Display Advertising.

Quan LuShengjun PanLiang WangJunwei PanFengdan WanHongxia Yang
Published in: ADKDD@KDD (2017)
Keyphrases
  • theoretical framework
  • lightweight
  • framework enables
  • databases
  • prediction accuracy
  • regression model
  • computational framework