Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming.
Mengqi FeiHuizhong TanXixian PengQiuzhen WangLei WangPublished in: Decis. Support Syst. (2021)
Keyphrases
- electronic commerce
- socio cultural
- social media
- social networks
- social interaction
- everyday lives
- information technology
- social roles
- social cognition
- social structures
- social context
- business models
- social commerce
- social dynamics
- social behavior
- knowledge sharing
- access control
- prior knowledge
- mobile devices
- information systems