Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences.
Arda YenipazarliPublished in: Eur. J. Oper. Res. (2024)
Keyphrases
- information technology
- competitive market
- strategic decisions
- investment decisions
- real option
- stochastic games
- case study
- incomplete information
- game theory
- decision making
- mechanism design
- online advertising
- short and long term
- knowledge management
- negative consequences
- comparative analysis
- investments in information technology
- network effects
- economic development
- key factors
- return on investment
- search advertising
- incentive compatibility
- targeted advertising